In today's dynamic marketplace, customers are frequently interacting with brands across a multitude of channels. To effectively resonate with these demographics, businesses must adopt an omni-channel approach. This involves creating a consistent customer experience that extends across traditional marketing channels like direct mail and print advert

In today's dynamic digital landscape, audiences demand a seamless and consistent brand experience across all touchpoints. Realizing this level of brand synergy requires a robust omni-channel marketing strategy that effectively integrates various channels to deliver a unified message. SMS, with its unparalleled penetration, has emerged as a powerfu